Include a detailed description of your company or add a personal biography to your website. Introduce yourself to the world and clearly display what you have to offer. Connect with your website visitors, and let them get to know you. Make your website an essential part of their lives.Liven up your text blocks with beautiful images. This combination will attract readers, and draw their eyes to the key pieces of information highlighted on your website pages. You can also add buttons that lead to separate pages with more information.